If you don’t already know Big Bang, then you probably need to step your Kpop game up. Big Bang is the best-selling digital group of all-time in Asia under the record label YG Entertainment. They are one of the best-selling boy bands in the World. VIP’s, as their fans dub themselves, would argue in the history of all boy bands. They’ve also got the numbers to back it up, selling over 140 million records and 128 million singles and 13 million albums in Korea, Japan, and China.
G-Dragon is the leader of the five-man group and the most influential. For the global sports brand Nike, G-Dragon starred in the official commercial ‘Kiss My Airs’ in collaboration with the brand’s global campaign 2017 Air Max Day. The singer has never been one to shy away from the camera and showcases his charisma along with his signature glare as he poses in Nike’s latest release Vapormax shoes.
G-Dragon is also known for his generosity. Donating 81.8 million won (approx 81.800 USD) in 2014 for his Birthday according to Soompi. His fan site Always GD released on twitter the total amount of 130,501,506 Korean Won ($117,072 USD) of donations made by members between 2013 to 2016 in hopes of following in the footsteps of their idol. The singer has also campaigned with the RED charity foundation, November of last year, encouraging fans to support HIV/AIDS patients with donations as small as $10 to $5000. One extremely lucky fan was chosen from among donors to have an enviable opportunity to not only receive an all-expense trip to Seoul but also dine in private with G-dragon, tour the YG Entertainment building and come away with a load of souvenirs and an experience of a lifetime.